Fourcast Lab is a transmedia design collective based at The University of Chicago that creates Alternate Reality Games (ARGs), pervasive games, cross-platform stories, and networked performances. While core members now include Heidi Coleman, Marc Downie, Patrick Jagoda, Ben Kolak, Kristen Schilt, and Ashlyn Sparrow, the Lab’s influence reaches far beyond these six individuals to include many University of Chicago faculty and staff as well as project-specific professional artists from the Chicago-area.